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USA/Europe: Preference for clean beauty, vegan, eco-friendly products & certification support (FDA/CPNP)
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Korea: Preference for small-scale production & startup-oriented consulting
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Japan: Preference for hypoallergenic minimalist formulas & PSE certification
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Spain: Preference for whitening & anti-aging products
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Vietnam: Preference for whitening & acne care + Shopee & TikTok Shop distribution products
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China: Preference for luxury formulas, NMPA certification, & influencer marketing support